Projects

Axogen’s surgical technique Resensation® can reverse numbness after mastectomy, but most people aren’t aware they’ll lose sensation in their chest. They needed to know they weren’t alone and could feel more normal again. B2C | Integrated, multichannel campaignServed as writer and content strategist from concepting through initial tactical implementation, before shifting to collaborating with freelancers […]

St. Jude Medical’s technologies got a fresh face when Abbott acquired them in 2017, but their sales materials remained cluttered and confusing. Simplifying their story was essential for relaunching MultiPoint™ Pacing and SyncAV™ CRT. B2HCP | Positioning and messaging | Creative concepting | Integrated, multichannel campaignServed as writer from positioning and messaging through tactical implementation. […]

Smith+Nephew’s patient materials had always been an afterthought. Determining what mattered, and engaging people where they were at, was a shift for the company and its many surgeons. B2C | Positioning and messaging | Creative concepting | Integrated, multichannel campaignServed as writer and content strategist from positioning and messaging through tactical implementation. Tactics writtenLanding page […]