St. Jude Medical’s technologies got a fresh face when Abbott acquired them in 2017, but their sales materials remained cluttered and confusing. Simplifying their story was essential for relaunching MultiPoint™ Pacing and SyncAV™ CRT.

B2HCP | Positioning and messaging | Creative concepting | Integrated, multichannel campaign
Served as writer from positioning and messaging through tactical implementation.

Tactics written
Landing page | HCP video | HCP brochure | Print ads | Digital ads | Programming tip card | Interactive sales tool

AdAge and Modern Healthcare Marketing IMPACT Awards
Gold | Integrated campaign | Pharma category

Digital Health Awards
Gold | Web-based digital health microsite | Health professionals audience

Credits
Creative Director: Diana Saez
Designer: Matt Sagehorn