Axogen’s surgical technique Resensation^® can reverse numbness after mastectomy, but most people aren’t aware they’ll lose sensation in their chest. They needed to know they weren’t alone and could feel more normal again.

B2C | Integrated, multichannel campaign
Served as writer and content strategist from concepting through initial tactical implementation, before shifting to collaborating with freelancers to maintain voice and tone.

Tactics written
Patient brochure | Patient landing page | Patient stories | Social media | Blog articles

Visit:
resensation.com
how to ask for the help you need | blog
how resensation helped a cancer researcher face the odds | patient stories

AdAge and Modern Healthcare Marketing IMPACT Awards
Silver | Integrated campaign (suppliers, vendors and/or pharma category)

AdFed The Show
Bronze | Consumer website

Credits
Creative Director: Diana Saez
Designer: Jocelyn King