Smith+Nephew’s patient materials had always been an afterthought. Determining what mattered, and engaging people where they were at, was a shift for the company and its many surgeons.

B2C | Positioning and messaging | Creative concepting | Integrated, multichannel campaign
Served as writer and content strategist from positioning and messaging through tactical implementation.

Tactics written
Landing page | Digital ads | Social media | Patient brochure | Radio spots | Print ads

Credits
Creative Director: Allison Shulow
Designer: Jocelyn King